Online agency mergers gather pace as Howsy buys another rival

first_imgHome » News » Agencies & People » Online agency mergers gather pace as Howsy buys another rival previous nextAgencies & PeopleOnline agency mergers gather pace as Howsy buys another rivalLeading online agency snaps up The Happy Tenant Company, its third online lettings and property management platform acquisition in 18 months.Nigel Lewis11th February 202101,772 Views Leading hybrid letting agency Howsy has bought rival The Happy Tenant Company for an undisclosed sum.The Happy Tenant was incorporated in 2011 by London agent and landlord Adam Joseph along with several other landlords including Jonathan Monjack, who was its CEO, promoting itself as an ethical online property management company.At the time it ruffled agent feathers by claiming to be an antidote to the ‘extortionate maintenance fees and excessive mark-ups by letting agencies’.The Happy Tenant Company’s says its aims remain to offer transparency and integrity, first by having fixed fees for landlords and also passing benefits back to its members.In September last year Howsy acquired a 75% controlling stake in the company and it has taken until now to officially complete the acquisition.8,000 propertiesHowsy, which until three years ago was known as NoAgent, has been growing through acquisition and now has 8,000 properties registered on its platform.Other acquisitions have included the purchase of Upad out of administration in January 2020, and Urban in late 2019, which until then had been part of the former eMoov/Tepilo online empire prior to its demise in January 2019.“The founders of The Happy Tenant Company have built a great business,” says Calum Brannan, founder and CEO of Howsy (pictured).“Their brand values and ethos align with those of Howsy and we’re confident we can offer a greater selection of services for Happy Tenant customers to further enhance their experience.”In August last year Howsy raised £2.29 million via a Seedrs fund raising effort.Read more about Howsy.calum brannan Howsy callum brannan upad urban.co.uk February 11, 2021Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img

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