July 1st, the Interim Measures for the network behavior of commodity trading and related services administration promulgated by the State Administration for Industry and commerce "(hereinafter referred to as the" measures ") will be formally implemented, which means that the online shop will be the full implementation of real name system. Since the introduction of the new regulations in 2008, the business sector, the e-commerce market to meet the new development initiatives specification.
in fact, with the rapid growth of e-commerce in the regulatory vacuum is not unrelated. Data show that the first quarter of this year, China’s online shopping market transactions reached 102 billion 690 million yuan, an increase of 119.4%, is expected in 2010 the overall market transaction size will reach $475 billion 500 million.
huge data behind there are some negative phenomena. "Before, I bought a T-shirt in the online store that is made of cotton, but after you get is not found, I gave in the assessment, and points out the material, after the store has been called and asked me to delete comments, that is not good." As online shopping Master "zero" of the shop name system will implement much appreciated, one can purify the online shopping environment, the elimination of bad business, and if the shop operators for a business license, we will "redress of grievances."
however, the business registration is not for all online shops, registration application business license must have two key conditions, first, the registered capital of not less than 100 thousand yuan; the two must have a fixed place of business. Nevertheless, the shop name system is a good thing for consumers and shop operators, "take off" vest ", consumers and businesses are the need of credit." Online sales of bulk perfume, smoke cage month, said the author, she was more worried about the real name system will become a prelude to tax. I do is the sale of small, if the same as the physical store to pay 17% of the sales tax, will make the shop overwhelmed."
business clothing shop has 5 years of "Fox" is not worried about the tax problem, "if you really want to collect taxes, must be all together, and the seller can put tax costs through price increases on the way to the buyer." She is more concerned about is that once the implementation of the real name registration, it means to submit the real name and address, my information will be leaked or stolen?
Although companies such as Taobao C2C
said it has already realized the real name system, but for tens of thousands of domestic e-commerce enterprises, in the real name system in the process of how to effectively identify the true identity of the information submitted by the seller and the seller of the effective protection of information is not leaked, is a network trading platform service operators to think of the problem.
guozhengtong Technology Co. Ltd. (hereinafter referred to as id5) vice president Zhang Yan said the author, "online real name system execution quality, to a certain extent determines the future of the Internet real name system can implement smoothly. The current implementation of the real name system including submit copy of ID card, ID card reader, network identity verification three."
, submit a copy of the ID card can only prove that the seller will be the identity of the information to the regulatory agencies, and can not prove that the identity of the true and false information, and read card >