according to reference data show that China’s education and training market potential market size of 300 billion yuan, and still maintained a rapid development trend. A good education and training institutions, its profit margins are more than 30%, and some can even reach 70%.
education and training industry is an industry will never disappear, no matter how the market changes, changes in the demand, there will always study and training these basic needs, a person’s life in education investment is very huge, and even inertia, inheritance, parents invest in children and grandchildren on education cost it is not at all costs, in order to make every effort to children’s talent, all
this is an eternal vitality of the industry, investment in this industry is holding a golden rice bowl. New Oriental only made this piece of English made a listed company. Global IELTS and a large number of new training companies have also won the favor of venture capital.
with the development of the Internet, the Internet and the education and training industry is absolutely a sunrise industry, this year Chinese Internet Network Information Center (CNNIC) released "statistic of twenty-second Chinese Internet development report in Beijing". The report shows that as of the end of June 2008, the number of Internet users in China reached 253 million for the first time, significantly more than the United States, the netizen scale ranks first in the world.
, however, from a practical point of view, on the one hand, in the education and training industry is rarely able to become a learning platform for climate. On the other hand, there are large and small learning sites continue to emerge. The main reason is:
1 education and training sites into small, quick. Almost no need for too much cost can operate.
2 education and training industry is a mature industry, and the training institutions have a sense of promotion, it is easy to receive fees.
3 in such a huge market, there is a huge consumer capacity to do security, business risk greatly reduced, more likely to succeed;
4 education and training industry is not required to solve the logistics problem, but also the education and training industry e-commerce to the success of one of the reasons; there is no logistics entry threshold is lower, more suitable for our small business;
education and training website revenue mainly from three aspects:
1 membership fee, to take the form of training institutions to join the membership, the annual fee for a certain fee. Access to the information network platform to promote the power of information courses;
2 online advertising, due to the Olympic Games this year, in 2008 the amount of online advertising revenue will reach more than 600 million, and is expected to continue to grow at an annual rate of 40%-50%. Online advertising has accurate delivery, more effective and more and more enterprises are valued and accepted.
3 proxy recruitment, this part can become one of the most stable and effective income;