In late April 2006, China’s Precision Marketing Forum held in Beijing by the world media group, the chief marketing officer magazine. NarrowAD, Focus Media, bokee.com, Baidu, air network, excellent learning network, Emay ten units won the 2006 Chinese cutting-edge marketing platform TOP10 awards.
Precision Marketing Summit in China, Zhang Xiangning proposed. "NarrowAD" (http://s.www.narrowad.com) is the value of traditional media cannot be directed, not the depth of the development focus of the flow of resources, through the customer with accurate positioning, focus and orientation of ads.
was affected by the traditional 4P theory, all the people will have a target market positioning is very clear, but in the advertising platform, to achieve precise positioning is quite small, or that can not meet the needs of different vendors. Using a mobile phone marketing as an example, if you want to make me feel attracted or Cai Yilin "fans" participation, through traditional advertising media operations are actually quite laborious. Through the "advertising", the spread of this orientation is possible. Advertisers only need to input "make me feel" or "Cai Yilin" in which keywords can lock their "fans", even the different advertising campaigns for different "fans". This "precision marketing" and "advertising" is certainly more effective.
"advertising" is the first China network targeted advertising, through precise matching advertisers advertising "Keywords" and "the contents of the article, which can direct put on Sina, NetEase, xinhuanet.com, people.com.cn and other more than 3 thousand domestic first-class website. For example, a car sales advertising, can be targeted delivery to the "car" the relevant web page, and will not appear in the "Sports", "women’s health" and other related web pages, can accurately target customers, achieve precision marketing network advertising.
Since September 2004,
advertising network (http://s.www.narrowad.com) since the launch of "advertising" has opened a new era of network advertising, its advocacy of "accurate delivery", "do not click, no charge" of the new model has attracted 3000 home network media to join, the number of users more than 30 thousand Internet advertising platform, as required. This delivery model has the advantage that the advertisers can more accurately and realize low-cost advertising, for example, a car manufacturer, in Sina, NetEase, TOM, china.com, xinhuanet.com, people.com.cn and other more than 2 thousand media websites and all only "car" or "car" related "and launch. Advertising can not appear in the" independent "beauty" and so on. NarrowAD and completely free in the more than 2 thousand media display, click only charge for the lowest 0.2 yuan / click fees. Not only to achieve the breadth of coverage, but also to achieve accurate delivery, so that the effect of advertising is greatly improved, and marketing costs fell 10 times.
model innovation and practical influence, advertising not only selected the "new wealth", "Chinese 2004 ten commercial.