Chinese style O2O how to be a survivor of death game

        a long, long time ago, there was a thing called ICQ, and later he died in the Chinese market.

long long ago, there was a thing called eBay, and he died in china.

a long time ago, there was a thing called MSN, and later he died in china.

they, in foreign countries, are living very well.

In early

, and now the Internet, there is always a group of crazy people, China came to the Silicon Valley in the United States, and brought the advanced Internet technology and mode, they are at the end of last century, Chinese people to open the door to the front door of the treasure house, also created a lot of wealth myth, all kinds of advanced mode in foreign capital the market is also very popular.

later, many domestic expert learned to imitate and beyond, mentioned ICQ and MSN, I am afraid that Ma Huateng died was almost sold 600 thousand OICQ, QQ today. EBay is a backpack everywhere selling classified information pages ugly Ma counterattack.

is booming in China Internet era, and a number of people one after another. Such as selling jujube in micro-blog’s old banyan had 8848 brilliant, the acquisition of IBM’s personal computer business Lenovo please Nicholas Tse endorsement FM365, the game of the 9 city is a community of happy net can grow in the vegetable is already dead efeelings……

New products and new models of

abroad after another, from the Internet technology home let a lot of people excited, localization, launch, launch, operation, financing, refinancing, and then burn, burn…… Finally, all of the dead, as of the date of the release of this article, the same thing is still in the loop, nothing more than a different product and model.

O2O: product failure does not mean that the model fails

recently popular models, called O2O, before I start writing, stationmaster persuasion: don’t write O2O, online everywhere this article. Yes, when a new model comes into existence, the argument goes on. They are a cycle, such as micro-blog: two years ago, we are advocating micro-blog marketing, two years later, we are singing bad micro-blog. Recently began advocating WeChat marketing, many Internet writer from a variety of products and models, so the drift, also experience the wind and rain, do not change the character of the fence.

O2O, the Internet is so defined: O2O that is Online To Offline, but also about the next line of business opportunities and the Internet together, so that the Internet has become the front line trading. Online services can be used online showmanship, consumers can use the line and screening services, online transaction settlement, and soon reached the scale. The most important feature of this model is: promotion effect is available, each transaction can be tracked.


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